Wool4 is a Landmark initiative designed to promote the status of Australian wool as a highly ethical and sustainable product.

A system for commercial wool growers, Wool4 is built on four pillars animals, people, the planet and the future in a way that reflects the change in the marketing of Australian wool.  It gives participating growers a means of genuinely differentiating their wool by clearing ethical, environmental and sustainability hurdles, with the aim of ensuring a prosperous future.

Landmark is continuing to develop relationships with key stakeholders in the global textile market to create commercial value chains for Landmark wool clients.