• Wool4 the Animals

Production systems that are good for sheep are good for business

Animal welfare is an increasing concern for consumers. Wool growers can benefit from reassuring consumers that the well-being of every sheep is being managed in accordance with animal welfare codes of practice - which of course also safeguard the productivity of your flock. 

The 'Five Freedoms' framework underpins animal welfare codes of practice and forms the basis of our Wool4 specifications:

• Freedom from hunger and thirst
• Freedom from discomfort
• Freedom from pain, injury or disease
• Freedom to express normal behaviour; and
• Freedom from fear and distress

• Wool4 the Planet

The world is changing

Wool by its very nature is one of the most sustainable and fully biodegradable natural fibres. 

Every production system however has an environmental footprint that consumers are increasingly becoming aware of.  

Wool4 reflects this important shift in society by setting benchmarks that take the environment, and future generations, into consideration.

• Wool4 the People

High-quality wool starts with high-quality farming

Wool4 strives for best practice across worker health, safety and training, and recognises both the importance and value of your investment in maintaining and upgrading your skills.

Innovation and learning are vital for the well-being, competitiveness and resilience of individual businesses and communities.

By recognising and promoting the need for investment in improving skills, we will help the wool industry advance and be even more internationally competitive.

• Wool4 the Future

Be proud of your history, promote your future

 
Wool4 is at the forefront of the growing consumer trend towards environmentally responsible products.

Landmark is continuing to develop relationships with key stakeholders in the global textile market to create commercial value chains for Landmark wool clients, ensuring market access, now and well into the future.

Wool4 will be a constantly evolving program, adapting to change in technologies as understanding of people, animal and environmental systems develop over time. 

Wool4 is a long-term commitment.